Hello I'm Lucy Donagh
I'm looking to find my way into AdLand. Have a browse through my work and tell me if you think I'm heading in the right direction.
Students are so involved in their university's worlds they forget to care about outside issues.
By showing the impacts global warming will have on their university towns, they become more emotionally involved.
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The pink tax sees prices marked up when products have been put into women’s packaging.
If people don't pay for the pink tax, brands will have to reconsider charging more.
NomNom is a collectable game that can be used by schools and parents to encourage children to eat new foods. Every time a child eats a fruit or vegetable, they earn the corresponding character card.
Each character card has a unique QR code so they can be unlocked within the NomNom app, where they can build a colourful island of NomNoms.
There is so much noise from the internet nowadays that young people forget to participate in the two minute silence on Remembrance Day.
The Royal British Legion collaborate with YouTube to enforce a silence for two minutes, as well as encouraging people to be "silent" on social media for the day.
Tomato ketchup is never seen as the star of the show, but it's been the only constant during so much change.
No matter what's been on your plate, Heinz has been served with it for 150 years.
Monster Munch often have to respond to online forums debating which way up the crisps are meant to be.
This campaign makes it memorable that they're not little monsters, they're just baked monster feet.
Lucy Donagh Branding & Advertising: Creative Strategy brand strategy creative concepts creative strategy