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D&AD Next Creative 2021

Pronounced like the kebab.
Currently making ads at The Gate London with the lovely Becky Reynolds.

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Work

Am (i) Normal?

Gold Winner 2020

Chip Winner 2021

Am (i) Normal?

Everywhere you look there are penises. Scribbled on toilet doors and in textbooks in all different shapes and sizes; they're unavoidable. Because of this, the conversation surrounding male sexuality is destigmatised from a young age.

So by creating an equally simple and recognisable symbol for the vulva and putting it everywhere, we can level out the playing field.

Featured in:

AA

AA

Meet The AAmans- a charmingly chaotic family who seem to attract life’s oddest misfortunes. From losing keys down a portaloo to receiving unsettling news from a psychic, each short-form story ends with one reassuring truth: It’s OK, they’re with The AA.

SMARTY

SMARTY

Many things in the world are overcomplicated, like mobile plans, so SMARTY calls out the malarkey of everyday life.

Pantene

Pantene

Many women have hairstyles they’ve been wearing for so long, they’re as much a part of their identities as their names or how they take their tea. So when menopause forces you to change your hairstyle, it’s not just hair you’re losing. Pantene Hair Biology gives you hair that’s fuller and thicker from every angle so you can be fully you.

Frylight

Frylight

There's nothing more uninspiring than healthy eating that consists of the same steamed rice and boiled vegetables every night. But with only one calorie per spray in Frylight, you can put the excitement back into dinner and get food going.

Helly Hansen

Helly Hansen

Being the first to carve tracks into untouched snow requires dedication and boldness. This social campaign puts us literally into the hands of the inspiring professional athletes who open the mountain every day. We are taken on their journey with them to see the dedication and strength it takes to be the first up in the early hours of the morning, before anyone else is awake.

Adidas

Adidas

Women don't need to be told how they should move. Women have come together in movement for centuries, creating our own opportunities and doing them our way. Adidas celebrates this with female-founded women's acrobatics group Mimbre, who tell us how they move.

Just Eat

Just Eat

On just one street, there is all sorts of food from all over world. And with Just Eat, it’s available to you at a tap, so you can have breakfast in Tokyo, lunch in Paris, and dinner in Lima. Using this very human and easy-to-understand street format we create Just Eat Neighbourhood, uniting our global marketplace made of businesses big and small in one place.

Bank Of Ireland

Bank Of Ireland

Money is a frightening topic, and people of all ages could benefit from more financial literacy. We show how people can get more financially savvy, whether it's using Tailored Money Insights on the app to reduce your spending at home or teaching kids how to manage their money in the Financial Literacy programme.

HSBC

HSBC

Sustainability can feel like an overwhelming issue for small businesses to integrate into their plans. With HSBC UK's Green Trade Loan facility, we help businesses create achievable change moving towards their sustainability goals.

Yamaha

Yamaha

In the cold winter of lockdown, many people spent the holidays isolated from friends & family and lacked their usual festive spirit. But music can bring us warmth with melodies and memories wherever we are, even if we are alone. So we created a social content series called "Winter Warmers" where Yamaha talent created intimate self-shot content recalling music and memories from past winters.

Student Art Pass

The Student Art Pass

No student wants to spend a fiver on the Student Art Pass during Covid when they can't go to any of the museums or galleries. So we create virtual versions of these spaces in Animal Crossing, where the art community can still meet and appreciate the collections from anywhere, at any time, even during a pandemic.

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Silver in WTF/Other

Winner

Energy Saving Trust

Students are passionate about environmental issues but the impacts feel distant from the everyday reality of their university lives. By showing how rising sea levels will affect their university towns, the impacts of global warming feel more comprehensible.

The Energy Saving Trust

2020

Featured in:

Winner

Don't Pay For Pink

Don't Pay
For Pink

Commended

One To Watch

When shopping, we only look at the sections "for us" and so women don't realise they're being charged more for the pink versions of male products. The Don't Pay For Pink plug-in scans for cheaper alternatives to what's in your shopping basket so women can save money and boycott the pink tax.

Contact Me

Lucy Donagh Branding & Advertising: Creative Strategy brand strategy creative concepts creative strategy

Charlotte & Lucy

Lucy Donagh

Charlotte Alford

Creative Portfolio

charlottenlucy

Alford n Donagh

Advertising

Creative Team

Creative portfolio

Contact Me

Email: lucydonagh28@gmail.com

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