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Women don't need to be told how they should move. Women have come together in movement for centuries, creating our own opportunities and doing them our way. Adidas celebrates this with female-founded women's acrobatics group Mimbre, who tell us how they move.
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Social Adaptation
Watch Us Move aimed to be an inclusive call o action that invited every woman to move her own way. So for social we created How We Move, to celebrate groups of women who already move in their own way.
Through two films, we wanted to show how movement is empowering as a collective and as an individual, showing that strong women support strong women.
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