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Farrah Fawcett. Anna Wintour. Grace Jones.
All iconic women who wouldn’t be the same without their signature hairdo. But it’s not just them. Many women have hairstyles they’ve been wearing for so long, they’re as much a part of their identities as their names or how they take their tea. So when menopause forces you to change your hairstyle, it’s not just hair you’re losing.
With a serum specially formulated for menopausal hair, Pantene Hair Biology gives you hair that’s fuller and thicker from every angle so you can be fully you.
New Talent: Cally Beaton
We introduced Cally as the new face of Pantene Hair Biology as we felt she represented the energy of our menopausal haircare range.​​​​​
Why We Love Cally
- Iconic hair that has become her brand
- Career change at over 40
- Talks about being hotter and more confident in her self image at 50 than she ever was at 20
- Dating at 50 and speaks about it with enthusiasm, humour and relatability.
- Posts vulnerable, candid self shot videos on her socials addressing her mood swings e.g. getting teary over a random thing in the street and laughing about it
- Her comedy tour, where she talks about all of these things is called “invisible”
- Has quotations we can directly use that she has previously said about the menopause and her self-image
- Relatable and up and coming