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A game concept which I designed, produced and wrote my dissertation on
Overview
Children are reluctant to try new foods, so every time a child eats a fruit or vegetable, they earn the corresponding character card. ​
Each character card has a unique QR code so they can be unlocked within the app, where they can build a colourful island of NomNoms.
The Character Cards
A selection of the 36 character cards.
Collectibles have been popular in playgrounds for decades, and kids will inevitably trade cards to unlock more characters and games. More points are rewarded for more “rare” vegetables (ones that typically don’t get eaten by kids) so the size of your collection is down to bravery and not wealth.
Subscriptions for Schools & Classes
NomNom is a subscription-based service for schools and classes, with individual subscriptions available for families. Introducing NomNom primarily through schools creates a playground conversation and incentive for children to get involved positively using peer pressure.
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The app allows children to see their collections come to life.
Teachers, students and parents can all track progress
and compare against their peers.
The NomNom App
Children can collect digitalised characters and points in their NomNom island. The object of the game is to make your island as colourful as possible.
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Each character is assigned a home on the map based on their colour. Once unlocked the characters will be seen on the map in their location.
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Points cumulate as more character cards are scanned into the app, the points added from the "rarity" score on each card. There is a daily score and an overall total, so children can see how well they have done on an individual day and have personal bests.
If Orange were the first card to be scanned in on the app, this is how it would look.
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Orange unlocks Sunset Boulevard on the map, the rest of the map remains greyed out and inaccessible until the child eats another fruit or vegetable of a different colour, and earns a new character card.
Unlocking Characters
Explore Friends' Islands
Children can add their classmates and compare their collections. They can visit each others' islands and get inspired to collect more characters.
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By comparing collections, competition is made, and children are encouraged to try more fruits and vegetables.
