In the cold winter of lockdown, many people spent the holidays isolated from friends & family and lacked their usual festive spirit. But music can bring us warmth with melodies and memories wherever we are, even if we are alone. So we created a social content series called "Winter Warmers" where Yamaha talent created intimate self-shot content recalling music and memories from past winters.
Self-Shot
As our talent was scattered around Europe, and lockdown restrictions were still in place, we knew we couldn't shoot in person. However we wanted to make the best of this and create a scrapbook-style feeling where picture and videos of the memories our artists talk about pop up, as though you're looking through old family photo albums together at Christmastime.
