There is so much noise from the internet nowadays that young people forget to participate in the two-minute silence on Remembrance Day.
The Royal British Legion collaborate with YouTube to enforce a silence for two minutes, as well as encouraging people to be "silent" on social media for the day.
A screengrab of what YouTube would look like at 11 am on 11/11.
How Will It Work?
When users browse the site at 11 am, all videos will appear with the mute button turned on. If people are watching a video when the time changes, the audio will suddenly stop, with the video continuing in silence for two minutes.
Initially, there will be confusion and anger. People will turn to social media to see if there's a conversation about why YouTube has seemingly 'broken'. These same platforms will then create awareness of Remembrance Day, hereby forcing young people to acknowledge the cause.
YouTube influencers will be encouraged to take a day’s silence from posting on social media as well as YouTube.
By posting the mute button from YouTube on their social media, they will notify their fans that they will be involved in the movement and showing respect by being silent for the entire day.
As influencers get involved, their fans will follow suit, creating a domino effect and eventually making the majority of young people on social media silent in honour of those who lost their lives.
Prints will be released before the silence to raise awareness of the cause.