Students care about climate change but are so involved in their university lives they forget to save energy day-to-day.
By taking over Snapchat we disrupt their daily routines and create a conversation about the Energy Saving Trust and the importance of its cause.
We put students degrees into perspective by showing that universities they can so much about will be flooded if no action is taken.
Snapmaps will be flooded to show what the coastline will be like if we continue using energy the way we are currently; if the ice-caps were to melt.
Bitmojis that are located in flooded areas will float around in life-rings, making it impossible to check on friends locations in flooded locations.
80 universities in the UK would be flooded, so the Snapchat alterations will affect many of the target audience.
Filters Restricted in Flooded Areas
Filters will be disabled in areas that are flooded apart from one filter depicting the user in a snorkel.
The user can re-gain access to filters by posting a story using the snorkel filter. However, this won't be disclosed by Snapchat, and will be left to users to discuss to encourage people to talk more about the issue. Even if this discussion is purely about getting access to the other filters, it creates awareness of the campaign.
The Energy Saving Trust story will provide one energy-saving tips each day.
By having just one tip each day, it doesn't take up too much time to read and is more likely to be put into place by the reader. As students do care for the environment, having one tiny alteration to their day like shutting down their computers is easy but adds up to make a difference when there are many other students doing the same.
Clicking "stop the flood" when trying to access other
filters takes you to the Energy Saving Trust story.
Snapcodes that look like life-rings will be placed outside universities in landlocked cities to cause confusion.
When scanned, the area is filtered using augmented reality to appear to be underwater. The water is polluted and alarming.